Christi J. Olson is a marketing leader with more than two decades of experience building, scaling, and repairing demand engines across enterprise and growth-stage organizations.

She operates at the intersection of executive strategy and hands-on execution — designing revenue-aligned frameworks while staying close enough to the platforms to ensure performance actually improves.

Her career spans global enterprise technology, high-growth SaaS, ecommerce, and retail. She has led integrated search and performance programs at Microsoft, driven global demand initiatives at Azul, and contributed to revenue acceleration across organizations like Expedia and Harry & David.

Christi works directly with CMOs and marketing leaders who need clarity, rigor, and measurable outcomes — not marketing theater.

Strategy Is Both Art and Science

Christi approaches marketing as both an analytical discipline and a creative craft.

Performance marketing demands rigor — forecasting models, experimentation frameworks, disciplined budget allocation, and measurable accountability. But it also demands clarity of narrative, emotional intelligence, and the ability to translate complexity into direction people can act on.

Data informs the decisions, and reveals where to act. Creativity determines how to win. Insight direct the strategy.

Her work lives at that intersection.

She moves seamlessly between executive strategy and platform execution — modeling pipeline velocity and lifetime value in the boardroom, then stepping into the media platforms to refine structure, activate audiences, and improve performance.

She designs integrated demand systems grounded in data — while recognizing that behind every metric is a human decision, a buyer conversation, a moment of trust.

Executive Depth. Operational Fluency.

Christi has led global search strategy at Microsoft, driven demand transformation initiatives at Azul, and helped shape revenue engines across enterprise and growth-stage organizations.

She understands how to:

• Build scalable frameworks

• Diagnose underperforming systems

• Align Marketing, Sales, and RevOps

• Modernize experimentation discipline

• Connect demand generation to measurable revenue

She builds the architecture. She develops and designs the strategy.
She strengthens what’s broken. She aligns teams around outcomes.
And when necessary, she executes alongside them.

Christi has spoken globally on search marketing, demand generation, account-based strategy, and the evolution of AI-driven discovery. She remains deeply engaged in how automation, answer engines, and changing buyer behavior are reshaping modern marketing.

Executive-level thinking paired with operational fluency is what allows her to embed quickly and drive meaningful change.

Beyond Marketing

Christi is also a mother of three.

Her family is not separate from her career — it is foundational to how she leads.

You’ll often see photos of her children in her conference presentations. Not as a novelty, but as a statement: professional ambition and engaged parenthood are not opposing forces.

She is proud to be a working mother — present at home and fully engaged at work — navigating both with intention. Her career has grown alongside her family, not at the expense of it.

That perspective shapes her leadership:

• Empathy without softness

• Discipline without rigidity

• Perspective under pressureResilience through change

She hopes her visibility encourages the next generation — especially working mothers — to see leadership as something they can define on their own terms.