Ways to Work Together
Fractional VP of Demand Generation
Senior-Level Depth. Not Another Agency.
For organizations that need executive demand leadership embedded in their business.
I embed as your Fractional VP of Demand Generation, taking responsibility for demand performance, capital allocation, and pipeline impact. I design and modernize the demand engine while working directly inside channel performance to ensure strategy translates into measurable results.
Scope of Leadership & Execution
  • Own demand performance and pipeline accountability across Paid Search, Programmatic, SEO, Lifecycle, and ABM
  • Align marketing investment to revenue, MRR, CAC, and LTV targets
  • Build annual and quarterly capital allocation frameworks
  • Implement forecasting models, attribution standards, and experimentation discipline
  • Personally evaluate campaign architecture, segmentation, and bidding systems
  • Identify performance gaps and implement direct performance optimizations
  • Align Marketing, Sales, and RevOps around shared revenue KPIs
  • Oversee vendors, agencies, and platform investments with capital efficiency guardrails
  • Assess and strengthen internal team capability, structure, and accountability
  • Install performance operating rhythms, reporting standards, and executive visibility
Demand Team & Capability Development
Strengthening internal capability while building sustainable performance systems.
  • Role clarity and accountability design
  • In-house performance capability development
  • Experimentation and reporting standards implementation
  • Performance playbook and operating rhythm installation
Book a Discovery Call →
Demand Engine Audit
Clarity Before You Scale Spend.
When performance feels inefficient — and you need to know why before committing more capital.
A structured diagnostic across channels, platforms, and measurement. Evaluates your live demand channels, technology stack, targeting architecture, and revenue measurement systems to pinpoint where execution gaps or structural inefficiencies are limiting growth.
Audit Coverage
  • Capital Allocation & Marginal ReturnEvaluate budget distribution across Google, LinkedIn, Programmatic, SEO, and ABM — identifying saturation and capital inefficiencies.
  • Channel Architecture & Automation IntegrityReview campaign setup, segmentation, bidding, and automation guardrails across all active platforms.
  • ICP, Buying Group & ABM PrecisionValidate targeting logic, account tiering, and cross-channel orchestration against revenue-stage progression.
  • SEO, LLM Visibility & Demand CaptureAssess technical SEO, keyword alignment, and AEO/GEO readiness across traditional and AI-powered search.
  • Conversion Path & Landing ExperienceReview post-click alignment between message, offer, and buyer stage.
  • Revenue Measurement & Attribution IntegrityReview CRM integration, pipeline tracking, attribution logic, and executive dashboard alignment.
Deliverables
  • Channel-by-channel diagnostic summary
  • Capital reallocation recommendations
  • Immediate optimization priorities
  • 60–90 day action roadmap
  • Measurement guardrail refinements
Start With an Audit →
Revenue Performance Optimization
Restore Capital Efficiency. Accelerate Pipeline.
When a specific channel is underperforming — and incremental tuning isn't enough.
Focused intervention inside live performance systems. Goes directly inside priority channels to isolate where marginal return is eroding, automation is misfiring, or targeting precision has weakened.
Optimization Focus Areas
  • Channel Economics Re-EngineeringRebuild campaign structure, segmentation logic, and bidding frameworks to restore marginal return integrity.
  • AI & Automation Guardrail RefinementValidate AI bidding systems, budget pacing controls, and audience expansion logic against LTV, CAC, and pipeline objectives.
  • Message-Market & Conversion CalibrationImprove creative sequencing, landing architecture, and offer alignment to increase conversion velocity.
  • Incrementality & Capital ReallocationIdentify overlap, saturation, and underperforming zones — reallocating budget toward higher-efficiency segments.
  • Pipeline-Weighted Optimization ModelingShift optimization targets from platform metrics to revenue-stage conversion and pipeline contribution.
Deliverables
  • Channel-specific performance diagnostic
  • Re-architected campaign structure & bidding framework
  • Capital reallocation model
  • Automation guardrail refinement plan
  • Conversion pathway improvement blueprint
  • Incrementality testing design
  • Pipeline-weighted reporting framework
  • 30–60 day optimization action plan
Discuss Your Situation →